It's August and I haven't written in my blog since April. I am now committed to writing in this everyday.
There are two main reasons for this blog. The first is to let people know that Fishbowl Cards is out there and I'd really appreciate any comments, feedback, or suggestions you might have. The second reason is to help people know me better. Who I am, why did I decide to take on something so daunting and herculean that the huge, multi-billion dollar mega stars (Hallmark, Recycled Papers, American Greetings, etc.) have ignored. Well, Fishbowl Cards has been an idea of mine for over 10 years. The original name was Crooked Rainbows back in the late 90's. It was during a conversation with a dear friend of mine, after just being laid off at a catalog company, where I was down about not really accomplishing enough in life. Two hours later, and a few glasses of wine, Fishbowl Cards was born. I immediately set down an unchartered road and have never turned back. This has become more than a passion of mine...it has become a part of me. I have loved designing the product line, having focus groups with people with different disabilities to gain their perspective, going to disability trade shows and just listening to what people want and need. I know this will be successful and hopefully, the product line speaks for itself. I can envision bricks and mortar retail stores that are barrier free, card racks that people in wheelchairs and walkers can access by themselves, a product line that I am proud to sell and people are proud to buy.
All for today....I'm writing a business plan and it's already taken me 15 hours. This part does not come easily to me, but so important to the success of the business.